Oct 15 2009

What happens to us when art connects to the unconscious

What happens to us when art connects to the unconscious.

E-mail Steven Winn at swinn@sfchronicle.com.

This article appeared on page D – 1 of the San Francisco Chronicle Tuesday, May 29, 2007

part 2/2

“Time slows down,” said Janet Bishop, curator of painting and sculpture at the San Francisco Museum of Modern Art. “I’m enveloped. The painting I’m looking at isn’t the painting anymore. It becomes this place that’s entirely other from itself.”

Bishop was describing what happens to her in the presence of a 1969 Mark Rothko canvas in the SFMOMA collection. “I could describe its color and its shape and its size,” she went on. “But there’s nothing that can approximate the experience of standing in front of that painting.”

The connections that paintings and dance performances, movies and novels and music make to us beyond our conscious perceptions of them are primary and transporting. Our unconscious, deep-seated responses are what bring us back to the arts for more and more, nourishing and renewing us just as food and air and water do. At the same time, we’re carried away from our sensory and analytical selves, lifted or plunged into a web of emotion and association, a fretwork of glinting filaments radiating out in so many directions.

For some, this becomes a linking to the divine, to something ineffably transcendent. For others, it opens pathways to a shadowy and only fleetingly accessible territory in themselves. It may be a means of communing with an artist’s own unconscious essence or of riding the mythic tides that flow timelessly through the arts. It may be a key to cultural codes or the workings of a particular artistic medium. It may open the deepest wells of delight and terror. Or it may be nothing so mysterious at all, but rather a function of physiological events in the brain and nervous system that may someday be thoroughly describable and understood.

“We have multiple minds that are processing things in parallel or interacting ways,” according to Samuel Barondes, professor of neurobiology and psychiatry at UCSF. “That’s what allows us to enjoy art on multiple channels.”

The notion of an aesthetic bandwidth that operates with extraordinary speed and complexity is an enticing one in a digital age. The unconscious, like the Internet, can be seen as a vast interwoven fabric of data about ourselves and our connections to one another and the world. In his influential book “Strangers to Ourselves: Discovering the Adaptive Unconscious,” University of Virginia psychology Professor Timothy D. Wilson argues that we all possess “a nonconscious filter that examines the information reaching our senses and decides what to admit to consciousness.”

We can only sense the workings of the unconscious, after all, through signals that we can register and at least partially decode. The arts, with their uniquely rich fusion of beauty, emotion, imaginative identification and thought, can tap our unconscious natures in particularly powerful ways. Whether by some alignment of specific circumstances and conditions or by sheer serendipity, certain works of art at certain times make that happen.

San Francisco Opera General Director David Gockley attended a performance of “Die Walküre” in Washington, D.C., not long ago and found himself strangely transfixed by a second-act encounter of Fricka, Wotan and Brünnhilde. Gockley has taken in numerous performances of this Wagner opera over the years. This time, the scene’s “conflict between love and power, between being self-protective and building a wall around yourself at the expense of others” struck him with heightened immediacy and force.

Gockley can draw on a lifetime of thoughtful and self-reflective operagoing to explore his reaction. He spoke of the ways that opera — and especially Wagnerian opera — musicalizes primitive and archetypal emotions. He discussed the ability of music to enrich a dramatic situation by expressing something different and deeper than what the characters are saying. “Lighting can also be part of the mix, with its subliminal way of modulating mood and feeling,” Gockley added. But analysis only went so far. The scene had opened this “huge existential question, especially for men,” said Gockley. “When I saw all that played out this time, something happened that was so gut wrenching and real that I knew I was seeing and hearing something beyond what I was taking in on a conscious level.”

I had a comparable experience with the recent Brice Marden exhibition at SFMOMA. Returning for a second and third time to the show, I kept roaming through the galleries hung with Marden’s ravishingly beautiful abstractions and trying to fathom why these paintings held me in such an exhilarating, paradoxical grip.

I felt excited in their presence, filled with a chattering whir of commentary about the undulant ribbons of color on the walls. I could almost hear my own synapses firing as I kept telling myself — or hearing myself told — the things Marden’s art was summoning from somewhere in me. Thoughts of brushy undergrowth and highway overpasses surfaced. Capillaries and stained glass. Lace and curved steel. I thought of things unfurling in some enormously expansive space and of the tiny pieces from a board game, Rivers, Roads & Rails, that my daughter and I played when she was a young child. Marden was working on me like an Rorschach inkblot, pulling out associative data as some skilled forensic psychologist would.

At the same time, and especially on my return visits to the show, I felt a deep silence rising up to envelop all of that. The paintings were all those things that I still kept seeing, the sum of them but also none of them as well. The connection I felt to these patterns of pigment on canvas, which seemed to run deeper now that I finally stopped talking back to them, began to assert itself all over again. I felt I was seeing these paintings for the first time, and still not seeing them at all. The more consciously aware of all this I became, the more distinctly Marden’s art seemed to register in some thrilling, alarming, inchoate way. Meaning, whatever that meant, was irrelevant. There would never be enough time to take these paintings in and yet they seemed perfectly clear in an instant. I was finished with them and just beginning.

Great art leads us toward places that we can never fully inhabit or navigate. The unconscious is a realm without any clear roads in or out, and no map when we’re there. The ways in which we talk about the connections between art and the unconscious may tell us more about who and where we are, culturally speaking, than about any fundamental truths.

The shadows in Plato’s cave can be seen as an early metaphorical image of the unconscious, lit by the fire of consciousness. Novelist Leo Tolstoy took a socially grounded view in the 19th century: “Man lives consciously for himself, but is an unconscious instrument in the attainment of historic, universal aims of humanity.” The French writer and filmmaker Jean Cocteau (1889-1963) called art “a marriage of the conscious and the unconscious.” Musical style for contemporary composer John Corigliano is a product of “the unconscious choices I make.”

Attempts to analyze the unconscious processes of artistic creation may often say more about how art is received than how it is made. In a strange and fervent book published in 1927, with Freud’s influence in full flower, music critic Ernest Newman set out to explore “The Unconscious Beethoven.” Likening musical composition to “some consuming parasite in the body of a host,” Newman traces a pattern of three ascending notes from an early piano sonata to the Ninth Symphony that occurred whenever Beethoven “opened the floodgates of feeling.” Here, declares Newman, were unmistakable musical “finger prints” that marked “the unconscious and indivisible part of the communication from creator to listener.”

But the more the critic argues for the “uplift,” “tension” and “yearning towards a height of soaring resolution” that Beethoven unconsciously embedded in that three-note phrase, the more we learn about Newman as a listener. “The Unconscious Beethoven” is finally a book about a man trying to understand the power of what he hears.

Today, we tend to think in more scientific, ostensibly objective ways. Researchers study “subliminal perception” with an instrument called a tachistoscope. Others investigate implicit memory, information processing and hypnotic alterations of consciousness. One fascinating study, which suggests a corroboration of our fundamental conscious-unconscious duality, involves sighted patients who are unable to identify geometric shapes but can select and manipulate those shapes confidently by hand. Such “visual agnosia,” or disconnect between perception and meaning, demonstrates distinct visual “streams,” argue Melvyn A. Goodale and A. David Milner in “Sight Unseen.” One stream, the visual registering of the environment, functions as a survival mechanism and the other as a phantom-like analog of reality. “Much of what our vision does for us,” the authors write, “lies outside our visual experience.”

That may be as compelling an image as any of the way the arts work, drawing us toward the boundary between the conscious and the unconscious in our divided selves. Seated in a movie theater, with moving images, story and sound washing over us, we willingly invite the medium’s synchrony to both amplify and occlude our conscious awareness. Opera, rock music, poetry, the theater — they all possess the power to awaken what Kronos Quartet violinist David Harrington calls “the sound of your mind.”

The arts make us witnesses to who we are, gratefully helpless when it happens. They wake us up and silence us, sharpen our senses and hurtle us away from sensory reality. “People think if they can’t see it or hear it or describe it, then it doesn’t exist,” said painter Naomie Kremer. That, in fact, may be the point where we begin to encounter the nature of our own existence in the fullest sense.

One night in April, I arrived a few minutes late for a Philharmonia Baroque Orchestra performance of the Handel oratorio “Belshazzar” at the Herbst Theatre. I was breathing hard from my jog down Gough Street and across McAllister and feeling acutely self-conscious as I sat down partway into the first scene. The woman next to me gave me a discouraging look. A large man in front of me shifted heavily in his seat. Nitocris (soprano Dominique Labelle) was singing about God in “boundless space.”

For quite a while, contented as I was to be there and hearing Handel expertly performed, everything seemed distinct, separate and clear, like shiny beads on a bracelet. The singers’ trills, the timbre of the strings and burbling harpsichord, the sumptuous poise of the music itself, the back of conductor Nicholas McGegan’s head, a jacket that fit countertenor William Towers a little too snugly — everything ticked through my consciousness.

And then, late in the second act, Labelle began an aria (”Regard, O son, my flowing tears”) that went through me like light through glass. The spun-silver phrases, the soft tides and surges of the orchestra, one exquisitely wrenching interval all poured in, weightless and shining. It went on and on, and was over before it started. “The unconscious is the ocean of the unsayable,” the writer Italo Calvino once remarked. I was out there, afloat. That’s all I can really tell you about what happened that night.


Oct 9 2009

Thoughts on “Calls to Artists” from an artist who coordinates and curates

I do a lot of shows in Kelowna and the surrounding area, some as an artist, some as curator/coordinator, some as both.

Two of the major ones that I have put out Calls to Artists are The Okanagan Erotic Art Show, and Evergreen Art Gallery (formerly Gallerie Diamante). Clicking on either of these two links will open a new window. If you have pop-up enabled, then each of the websites is itsname.com – so www.okanaganeroticartshow.com.

The calls themselves for each of these show are Okanagan wide – which means that it covers an area from Salmon Arm to Osoyoos – about a four to five hour drive – or about 500 km lengthwise. We are lucky in the Okanagan to have such a rich cache of artists.

Calls always include:

  • Images (high res usually is requested)
  • Art information (for labels, such as title, medium, size and price)
  • Artist Statements – (usually a one liner, or else 100-250 words)
  • Biography (short – about 100-250 words)
  • Timeline (deadline for call, when to drop off work, when to pick up work etc)

When I receive the information, out of every ten artists who answer, at least six of the packages are incomplete. The reasons they are incomplete follows:

Images of the Artwork

Images are one of the most complicated things for an artist to do it seems. The problem stems from not understanding your camera. Usually, with a camera, you point it at the object, and you click the button. Seems easy enough right? Well it is, once you get your camera set up! So instead of phoning me to ask me how to take a picture or to complain that you don’t know how to take a picture (no, I am not doing it for you!) learn how to do it!

Go to the camera shop where you bought your camera, whether London Drugs, Future Shop, Walmart etc. Tell them what you are doing – what size you need (largest), what light you are using, and ask them to set the camera up for you (ensure it is cmyk). Alternatively, you could read the manual, a highly recommended and effective way to spend your time.  (If you want to know more about the differences between cmyk (print) and rgb (web) please click here.)

After the camera is set up, the most important thing is to make sure it looks good in your little window, point and shoot. Ensure your hand or the camera is supported on something solid and you won’t get any fuzzies.

Size of file

The size of your file can be changed in the “tools” or “image” section of your imaging software. In Photoshop it is under “Image/image size”. In other programs, look for something similar.

For Print
Large files are required for print. By having a large file for print means that if the image is suitable for printing.

It fulfills these requirements:
a. it is 300 pixels resolution
b. it is 1500 pixels wide minimum
c. is cmyk

For Web
Small files are required for the web. By having a small file for the web means that it can be viewed on the web with minimal disruption (ie wait time) to the webpage visitor.

It fulfills these requirements:
a. it is 72 pixels resolution
b. it is 500 pixels wide
c. is rgb.

Type of file image
Some people are proponents of certain file types for printing and web. Quite frankly, if the curator or gallery manager needs a tiff file or a different file, they can change it over from your 300 pixel print jpg file. Don’t worry about that – just keep it simple unless you know what you are doing. Save it in jpg format. When you are completely comfortable with that and have the inclination to explore, by all means, explore and have fun. After you have take the picture, pull it in to an image editing software (preview on the mac and paint on windows), and crop it down so ony the artwork is visible (without any frames or mattes), and save it to your cd or your harddrive.

Make sure you know where you saved it.
The system I have set up on my computer is like this:

webpage
>scans

  • >2003
  • >2004
  • >2005
  • >2006 you get the idea

or you could also do something like

Documents
>shows

  • >artimages (ie in here you would have your large original images and your cropped images)
  • >artistdocs (ie in here you would store your short bio, long bio, short cv, long cv, pics of you)

How to label the artwork image file

Many different galleries and calls to artists have different requirements. Me, I like it really simple. lastname#web or lastname#print. So a large file for print can be used in anything printed: invitations, media releases, etc.

My image filename would look like this: trops1web.jpg or trops1print.jpg. No capitals.

Your image filename ie #1 or #2 etc, should correspond to the label information you have submitted. Please whatever you do, do not name your image the name of the artwork. Keep it simple: your name, the artwork # and if it is for web and print. When I am scanning for images to use, I need to know right away if it is print or web friendly, and to be able to access it quickly and efficiently. You save ME a lot of time by doing this.

Artwork Information

On a separate sheet or even within the email you send, label the artwork with the number which will correspond to the image, your name, the medium, the size and the price.

Unless specifically told otherwise, the size should always indicate height first.

For an artwork image trops1print.jpg or trops1web.jpg (it’s the same artwork but two images, so only one label is required.)

ie
1. Rising Waters
Julia Trops
Oil on Canvas
20″x16″
$750

Artist Statements

This is one I get asked about a lot. I am not an expert, I just know what I personally like and appreciate. I am not a fan of artist statements that require a PhD to read but if that is your aesthetic then by all means…. maybe you should take up writing instead of art? Just a thought. Anyway – you don’t know who your audience will be and likely they will read (or try to read) your artist statement. By keeping it simple, you are keeping it inclusive to all levels of understanding. But it is your choice.

When submitting to shows, you will require one of two types of an artist statement, well, perhaps even both: a short one sentence no more than 30 words, and one long, no more than 250 words. The short one can easily go by the artwork, if the curator wishes, or it can be published in the newspaper as part of a quote or it can be on the web. Long artist statements go in catalogs (if there is room) or on the promotional materials around the gallery if it is a solo or small group show.

Try to avoid putting three sentences in one, separated by commas, okay? Just do a straightforward honest one liner.

A name for this file could be something like trops_artiststatement_long.rtf or trops_as_long.txt. Save it as a rich text file or text file in order to be easily transportable across platforms (mac or pc) and programs (word etc). By saving it in an .rtf or .txt file means it is also easily copied in to webpages without much hassle. Other programs such as word etc tend to add little codings that can screw up a format on a webpage and cause havoc to the webmaster, so, keep it simple.

Artist Biographies

I have already written a primer on artist biographies, you can find it here. A few quick notes: an artist biography is not the same as a cv. A cv is something where you say what you have done. A biography is where you have come from. A cv is in point form of your accomplishments and involvements. A biography is a story about you. Yes a biography can include things from your cv, but it is a story.

Two types of bios could be asked for – a long one and a short one. Please, whatever you do, don’t write a book. Think 300 – 500 words for a long biography. For more information, visit the link above.

Title your file name the same manner you did for the artist statement.

Timeline

And last but definitely not the least of which is the timeline.

The timeline is a schedule that I set out as coordinator which will dictate when I do things. I broadcast this loud and clear in the Call to Artists, and I say where you can find it on the web. If you are in the habit of not having your materials in on time and requesting extensions, please do not enter, but alternatively, you could consider counseling for lack of self-discipline or a disregard for other people’s time. A really good webpage to get you started back on the road to mental health is here.

Respect the deadlines.

If I tell you where the timeline is placed (usually on the web, and I even supply the web address!) then bookmark this page and go back to it if you have forgotten dates. Please do not write me three or four times in a month, and call me on the phone to find out when the deadlines are, I will think you are a flake. If you have trouble with calendars, or don’t have a calendar, sign up for google mail, and get their calendar. It is fabulous and will even email you reminders if you want!

Conclusion

Remember I am an artist too. I know how tough it is to do some of these things, but if you get them done, think of how easy every other call will be! If you want me, as curator or coordinator, to respect your professionalism, then please respect the Calls to Artist requirements. It isn’t rocket science, and with some careful planning in the beginning, entering a Call is a snap.

Good luck!


Oct 6 2009

4 Must-Read Art Marketing Arti…

4 Must-Read Art Marketing Articles | Art Marketing Secrets http://ping.fm/vOWSF @artmarketing #art #marketing


Oct 5 2009

Looking to apply for an artist residency in France in 2010

I need to get out of Kelowna. I feel like I am being stifled – I don’t think I have ever stayed in one place and in one house for so long in my life – we have been here eight years. My feet are getting itchy – well they’ve been itchy for a while and no it isn’t athlete’s foot – though sometimes I wonder…

Anyway. I am looking up artist residencies and I am being called to France. I have a few places in mind, and will be applying for them in about a week or so. I am just not so sure how I am going to do it in this economy. Well – I will be holding a show and sale in my studio come November and all funds raised during that time will go towards this goal. The other way I am doing this is by the donation button on your right side of the screen. If you are interested in supporting this ambitious venture, please by all means, you are welcome to use the button. Speaking of goals, I have $10000 in mind, and if I can reach that, I will be so thrilled.

So please watch this space for more information.


Oct 5 2009

When is Art Marketing just marketing?

And when is it about the artist, the locality, the artwork, or the economy?

Hard questions.

I Just Have a Big Mouth

In the last six months or so, I have had so many people come up to me (mostly other artists) and say what a terrific job I am doing in marketing. Marketing?! What marketing? I just have a big mouth, that’s all.

If I am doing something, I say so. If I am involved with other groups, I say so. If I am involved in your group, it is because I believe in it, and/or I am proud of it. I wouldn’t be hanging out with you if you didn’t have something positive to offer the community. I wouldn’t be hanging out with you if I didn’t have something positive to offer YOU! These days it seems it is really hard to get people involved in outside artist activities… So be happy that anyone is involved in your project, whether it is me, or Joe the Plummer! Be happy that I’m blabbing (or blogging) about it! You should be too, why aren’t you?

Some people have done their blasting of their work through the charities, and their donations. Very commendable, but when do you draw the line and say, “okay you guys, you’re bleeding me dry?” Some people have done their blasting of their work through galleries, or through exhibitions, or through their activities or their organizations they belong to (ie Rotary, Red Hats or __Fill_in_the_Blank__). That is great! What you are doing is utilizing the greatest asset that we have at our disposal, that of cooperation and community!

Is it marketing? Sure. Any time you open your mouth to say what you are doing, you are marketing. For example, even when I am not marketing my art, if I am doing a unrelated activity, I am still marketing my art, because I am known as an artist. The art is seldom separated from the artist, how can it be, really, when you think about it. The art is a reflection of what is inside of you, you are a walking advertisement for your work. So walk tall!

Three Main Groups of Artists

The way I see it is that you have three main groups of artists.

  1. The first group are hobbyists, and they put on an artshow to hopefully make a few sales, show people what they’ve done, have a good time. It’s a pleasure based activity, not one that is really grounded in personal achievement and ambition.
  2. The second group are what I call commercial artists, usually full time but not in all cases, who create a specific type of work for a specific type of clientele. Still pleasurable, painstaking, but these artists are in love with what they do, and shows that they have are very targeted towards the needs of these clientele, very much a niche market.
  3. The third group of artists are those who are full time artists, but again not in all cases, who create work just because they love to create and are always on the look out for new ways in to their ideas. These artists look at their artworks like they are diamonds, with many facets of expression and interpretation. These artists love to have shows so they can interact with the public and share their discoveries. The artworks do sell, but not usually right away – in my cases, I’ve had works sit for about six years before anyone saw the same potential and excitement that I did.
  4. There is another group of artists who show in artist run centres who rely on art marketing by the galleries, and rarely sell, so for that reason, I am not going to include much about them here. Having said that though, there are many artists who combine two or three of these “categories”, simply because they can, and they have that ability.

Buying from an Art Gallery vs Buying from the Artist

Let’s talk about the locality – where the shows are. Are they in a town who supports artists, and who buy a lot of art? Or are they in a town whose residents go to art shows, but rarely buy anything. Are the art shows in a gallery or with other artists? The benefit of being in a gallery is you have the apparent blessing of an establishment stating “this artwork is worthy of purchase.” Am I supportive of galleries? Absolutely. My work is in galleries, why wouldn’t I be supportive of them? Galleries take the guess work out of an art purchase. Galleries have already done the homework in terms of the artist, the artwork and the potential future. In my case, the galleries I am in are in a different place than I am, and I know that my reputation is a strong one, strong enough to carry to be where they are – and I know they sell my work because I receive a nice cheque every now and then. But, having said that, I believe it is a wise and daring client who would be more interested in purchasing the artwork from the artist – these clients have the time to do their own homework, and while they may purchase from a gallery from time to time, they enjoy the pleasure of hunting out new blood. These are the types of clients that I like, as they are explorers themselves. They aren’t afraid to go off the beaten path of the regular gallery route to discover a hidden nugget – they are cultural hikers.

The Economy

The economy has been really tough in the past year and a half on those of us who pay our bills from the results of artwork sales. I mean, really tough. Talk about going in to a black hole of nothingness. So what do you do? Do you complain and sit back and say, it’s the economy…? or do you adapt? For me, I adapt, and I make sure other people consider adapting too – for example: if big works aren’t selling, make small ones. If paints cost a lot of money, learn to use another medium that doesn’t cost a lot. You are creative!! Explore, be inventive, go beyond the apparent barriers, and you will surprise yourself. Make noise – eventually it will turn into song.

Does Artwork Really Sell Online?

Yes, it does. There is no other way to say it. I remember back in 2004 when I was looking for a way to get my work out of Kelowna, and I started to sell on ebay. Sure ebay wasn’t the regular route, but it has never been my path to go the regular route. I was doing very well – my first piece was $900 30×40 oil painting to a fabulous woman in Ontario, and it only increased from there. I remember going to a marketing course “Are you Export Ready”, put on by the Alternator Gallery, the local artist run centre, in 2004 or 2005. I was told at that time I was not export ready, even though I had already sold more than a few thousand in the few months that I was online. I attended the course to learn about exports and regulation, and learned enough to find the rest of the way myself. Anyway, I digress. There was a discussion about where to put artworks for sale, and someone at the back said “you can always sell on ebay!” Everyone laughed as if it was a big joke. I was very hurt by that, as these were people I admired and respected. It is now 2009, and I have five years of online sales, a huge number on my email list and I could not ask for any better clients. These are people who really connected with my work and appreciated it. What more can I ask for?

The point that I am trying to make is that don’t dismiss the oddball ventures. Be courageous. Don’t follow the crowd. Gallery owners troll ebay, because it is a nice snapshot of what is going on in the world. As a result of my sales and exposure on ebay, I was able to move over to Ruby Lane in 2007, which is where I am now. With my start on ebay,  which includes over 700 artworks sold literally around the world, in the past five years, being published in a book about life drawing by University instructor Harold Stone, picked up by a gallery in Hong Kong, and met some tremendously savvy business people in Tom King’s The Business Group, (also on ebay, gold and platinum Power sellers) people whose business is selling online – millions of dollars a year. How better for me to learn than to be with outstanding people? And I am proud to say that I have been able to help them too.

None of this would have happened if I listened and was intimidated by the people I respected and admired, and allowed their behaviour to modify mine. What I did consider was why I respected and admired them, I guarantee you that this has become less.

The Artwork

If you do some artwork and don’t tell anyone about it, that’s all fine as well. Some artwork is very personal. There are a lot of works I have done that no one knows about because quite frankly, I don’t think they’d “get it”. I don’t even “get it” at least not yet, maybe in a few years things will become clear as to why etc. That’s usually how it works, hindsight and all that.

The Last Word

All I can say is that 80 percent of marketing is being strong enough to stand up and say something out loud to many people who may or may not be listening. It doesn’t really matter if they are listening, it matters that you are standing up and saying it.  People are going to remember your name because they either:

  • really love your artwork, or
  • really hate it, or
  • can’t believe that you are telling others about it, or
  • because they think you’re a flake.

All of the above are completely acceptable, because they are going to remember your name.